Alex Lima

Alex Lima

Product Designer

About

I'm a Product Designer with 6+ years of experience building digital experiences that work for people and scale with teams. My approach is grounded in clarity—I design products that make complexity easier to understand and create systems that help teams move faster without sacrificing quality.

Currently at Candidly, a fintech company tackling student debt, I've rebuilt our design infrastructure to enable rapid white-labeling and multi-brand support. I leverage modern tools and AI to eliminate repetitive work, freeing teams to focus on solving real problems.

Originally from Brazil, now based in Portugal.

Work Experience

2023 — Present

Product Designer

Candidly (US) · Remote · 2 yrs

  • Rebuilt Candidly's design infrastructure to enable rapid white-labeling and multi-brand support, reducing custom implementation time from weeks to days
  • Eliminated design-development bottlenecks by establishing shared language between design and code, allowing both teams to work independently without constant syncing
  • Accelerated product iteration by integrating AI tools into design workflows, significantly reducing documentation and component creation time
  • Drove adoption of accessibility and consistency standards across 4 cross-functional product teams, achieving WCAG AA certification.

Skills: Design Systems, AI in Design, Figma, Shadcn UI, DesignOps

2021 — 2023

UX/UI Designer

Mosano (PT) · Remote · 2 yrs 3 mos

  • Led end-to-end design for healthcare diagnostics platform used by laboratory, imaging, and pathology specialists, conducting user research and usability testing to inform product decisions

Skills: Design Systems, Figma (Software) and +3 skills

2020 — 2021

Brand & UX/UI Designer

BluePanda Solutions (PT) · Hybrid · 1 yr 7 mos

  • Designed responsive web platforms for business management and organizational health tracking, creating intuitive interfaces that balanced complex data visualization with usability

Skills: User Interface Design, User Experience (UX) and +4 skills

Skills & Expertise

Design SystemsFigmaDesign TokensUX/UI DesignPrototypingUser ResearchAccessibilityDesign OpsVibe CodingAI ToolsAutomation

Education

2019 — 2022

Licenciatura em Design Gráfico, Design

Instituto Politécnico do Cávado e do Ave

The Graphic Design course has a wide range of disciplines, from more technical software learning courses to philosophical discussions and critiques of the actions of design in our lives.

Contact

Portfolio
Email
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