Alex Lima

Alex Lima

Senior Product Designer

// 01about

Hello there, I'm Alex

I'm a Senior Product Designer with 6+ years building digital products and the design systems that keep them consistent at scale.

Design systems are where I go deepest: infrastructure that holds because it lives in the codebase, not just documentation.

At Candidly, a US fintech tackling student debt, I architect the design system behind white-label products in production — one codebase shipping under multiple brands. AI tooling is part of my day-to-day the way Figma always was — I keep design and code in sync, so prototypes pull from real production components instead of mockups.

Based in Portugal (GMT+1) · overlaps US working hours.

// 02experience

2023 — Present

Product Designer

Candidly (US) · Remote · 2 yrs 7 mos

  • Architect of the Candidly design system: semantic tokens, lint rules that keep MUI primitives and hardcoded values out of production, and a create/edit/reuse decision matrix adopted across product teams
  • Led the white-label initiative now in production with multiple Fortune 500 employers and financial institutions, including a tier-1 banking client running the platform as an embedded widget under their own brand
  • Designed AI-augmented workflows that bring handoff closer to production: Figma MCP + Claude keep tokens, components, and patterns synced between Figma and the front-end repo, so prototypes pull from real production components instead of mockups
  • Designed Cait, Candidly's conversational AI product (shadcn + Tailwind), now live with real users, defining interaction patterns for trust, uncertainty handling, and escalation
  • Own design-side resolution of WCAG AA audit findings across the Platform on a monthly external audit cycle, driving consistency across 4 cross-functional product teams.

Skills: Design Systems, AI in Design, Figma, Shadcn UI, DesignOps

2021 — 2023

UX/UI Designer

Mosano (PT) · Remote · 2 yrs 3 mos

  • Joined as the first designer on a healthcare diagnostics platform used by laboratory, imaging, and pathology specialists, building research, UI, and the design system from scratch

Skills: Design Systems, Figma (Software) and +3 skills

2020 — 2021

Brand & UX/UI Designer

BluePanda Solutions (PT) · Hybrid · 1 yr 7 mos

  • Designed BluePanda's own brand, marketing site, design system, and internal platform (Kameleon)

Skills: User Interface Design, User Experience (UX) and +4 skills

// 03skills

Design SystemsFigmaDesign TokensUX/UI DesignPrototypingUser ResearchAccessibilityDesign OpsVibe CodingAI ToolsAutomation

// 04education

2019 — 2022

Licenciatura em Design Gráfico, Design

Instituto Politécnico do Cávado e do Ave

The Graphic Design course has a wide range of disciplines, from more technical software learning courses to philosophical discussions and critiques of the actions of design in our lives.

// 05contact

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