// product designer · design systems · design-to-code · portugal · gmt+1

Product designer building digital products and the design systems they ship from

Design systems are where I go deepest: infrastructure that scales across teams and brands, with adoption that holds because it lives in the codebase, not just documentation. AI is part of how I get there, not the headline.

// work & playground

// about

Alex Lima Profile Photo

I'm a Product Designer with 6+ years designing digital products and the design systems that keep them consistent at scale

Design systems are where I go deepest: infrastructure that scales across teams and brands, with adoption that holds because it lives in the codebase, not just documentation. I've built systems backing white-label products in production, where one codebase ships under multiple brands.

AI is part of how I get there, not the headline: I keep design and code in sync so prototypes pull from real production components instead of mockups, and I treat the design system as a wiki that humans and AI agents both read from — the same source of truth feeds the team and the tooling.

Outside of work, you'll find me walking my dogs Canela and Baunilha, playing video games, or listening to podcasts about whatever sounds interesting that week. I'm curious about random things, which can help me see things from a different perspective.