Hey there, I'm Alex
Product Designer with 5+ years of experience building design systems, conversational experiences and interfaces
About me
I'm passionate about creating automated, token-driven systems that bridge design and code — improving consistency, speed, and flexibility across teams
Currently at Candidly, a fintech tackling student debt, I've rebuilt our design system with a new semantic token architecture, enabling seamless theming, white-labeling, and independence between design and development.
I'm also exploring how AI tools, Figma Make, Shadcn, and V0 can accelerate design workflows — automating documentation, generating components, and shipping small MVPs faster. My work blends system thinking,automation, and creativity to craft products that scale beautifully and empower teams to move smarter.
Some loved projects
Feat Work & Case Studies
Semantic Tokens: Building a Scalable Design Foundation
I rebuilt Candidly's design system from raw HEX colors into a two-level semantic token architecture. This shift unified design and code, removed over 1,000 hard-coded color references, improved accessibility, and set the foundation for AI-driven automation and multi-brand scalability.
let's get connected!
Dynamic design systems aren't just about consistency—they're about empowerment
When design and code speak the same language, teams move faster, products scale beautifully, and creativity thrives. I'm passionate about building systems that don't just organize—they inspire. If you're looking to elevate your design operations, automate workflows, or explore how AI can accelerate your process, let's connect and create something remarkable together.