Hello there, I'm Alex
Product designer building digital experiences that work for people and scale with teams
My work focuses on creating experiences that people understand and building systems that help teams move faster without sacrificing quality. Solving real problems for real people.
Some Loved Projects
Feat Work & Case Studies
Design Systems · Semantic Tokens
Rebuilding Candidly's design system with a two-level token architecture for better scalability, consistency, and developer experience.
E-commerce Platform Redesign
Transforming a legacy e-commerce experience into a modern, accessible platform that increased conversion rates by 35% and reduced support tickets by 40%.
About Me
I'm a Product Designer originally from Brazil, now based in Portugal, with 6+ years of experience designing digital products and the systems that support them
My approach is grounded in clarity. I design experiences that make complex products easier to understand and evolve. I build design systems that create consistency without bureaucracy. And I work closely with developers to make sure what we design is something we can actually ship.
Outside of work, you'll find me walking my dogs Canela and Baunilha, playing video games, or listening to podcasts about whatever sounds interesting that week. I'm curious about random things, which can help me see things from a different perspective.